品牌是公司核心价值体系的综合表现形式,它承载着公司发展变化的历史,也映射着大众对公司的瞩目和期待。一个能够做大做强的公司必定都有着强力品牌的支撑,而在公司发展的过程中,战略性的品牌整合又往往时常发生。一、品牌整合要从战略层面着手品牌通常指企业品牌和产品品 Brand is a comprehensive expression of the company's core value system. It carries the history of the company's development and changes as well as the public's attention and expectations of the company. A company that can grow bigger and stronger must have strong brand support, and in the process of company development, strategic brand integration often occurs often. First, the brand integration from the strategic level Brand usually refers to the corporate brand and product