众所周知,企业的产品是否能够博得消费者的钟爱,就取决于你是否对消费者进行了过细的分析和研究,你对他们了解多少,他们对某种商品做出购买决策的真正原因是什么?揭开谜团的关键在于你必须有效的运用“恰当并且出人意料”的利益定位的方法,在消费者的脑海中寻找他们对于你的产品的期望益处的核心要点在哪里。以及如何通过定位策略在消费者的脑海中建立具有差异化的品牌印象。 As we all know, the enterprise's products can win the consumer's favorite, it depends on whether you have conducted a careful analysis of consumers and research, you know about them, they make a purchase decision on a real product what is the reason? The key to unlocking the mystery is that you have to effectively apply the “appropriate and unexpected” interest orientation to find out where consumers are at the core of what they expect of your product. And how to establish a differentiated brand image in the minds of consumers through the positioning strategy.