内蒙古的基层大讲堂可以说是大主题、大平台、大市场,是推进马克思主义大众化的创新实践和探索。如果说内蒙古在上世纪60年代创造的乌兰牧骑是一种文艺宣传品牌,那么基层大讲堂则是在新的历史时期创造的一种理论宣讲品牌。我有几点体会:第一,理论宣讲是推进马克思主义大众化的主要渠道。理论宣讲有选择的唯一性、表达的通俗性、互动的直接性三个特性,这是其他任何宣传和推广模式所不可替代的。理论宣讲具有“统一思想、凝神聚力”的独特魅力,秉承“什么样的阵地都要占领、什么样的媒介都要使用、什么样的人群都要覆盖、什么样的危机应对都要参与”的理念,直接融入基层,回答社会关注,回应 The grass-roots lecture hall in Inner Mongolia can be said to be a big theme, a big platform and a big market, and it is an innovative practice and exploration to promote the popularization of Marxism. If Inner Mongolia in the 1960s created Wulanmuqi riding a literary propaganda brand, then the grass-roots auditorium is created in the new historical era of a theoretical preaching brand. I have a few experiences: First, preaching theory is the main channel to promote the popularization of Marxism. Theory preaches the uniqueness of choice, the popularity of expression and the directness of interaction, which are irreplaceable by any other propaganda and promotion model. Theoretical preaching possesses the unique charm of “unifying thinking, unite with God” and upholds “what kind of positions should be occupied, what kind of media should be used, what kind of crowd should be covered and what kind of crisis should be dealt with To participate in the concept of ”, directly into the grass-roots level to answer social concerns, respond