三元牛奶 :失守大本营案例主体 :北京三元牛奶失败关键 :大本营失守 ,成本控制乏力市场结局 :三元已经在大本营北京退居第三 ,而在巅峰时期 ,三元曾占据了北京市场的8成。中国奶业的市场规模在近年已没了爆发性的增幅 ,而在面对主要的对手———蒙牛、伊利的凌厉攻势下 ,竞争乏 Ternary milk: the main camp fell Main: Beijing ternary milk key to failure: the base camp fell, the cost control of weak Market Outcome: Ternary has been back in the base camp Beijing third, and in the peak period, ternary had occupied the Beijing market 8 to make. The market size of China’s dairy industry has seen no explosive growth in recent years. However, in the face of the fierce campaign of the main rivals, Mengniu and Yili, the competition is lacking