“互联网+农业”电子商务发展为金川县生态特色农产品金川雪梨产业发展带来机遇,为金川雪梨飞出深山峡谷,走向现代化农业、拓展营销平台带来无限生机。通过实地调查金川雪梨历史背景,产业发展现状,产品流通现状中传统销售与农业电子商务销售情况,对金川雪梨产业发展中存在的问题进行分析,并与国内梨产业比较,阐述了应用“互联网+农业”电子商务发展壮大金川雪梨产业的对策,提出金川雪梨电商开发的主要模式、主要措施,以期为金川雪梨产业稳定、健康、持续发展提供借鉴。 “Internet + Agriculture ” The development of e-commerce brings opportunities to Jinchuan Sydney, an ecologically-featured agricultural product in Jinchuan County, and provides an opportunity for Jinchuan Sydney to fly out of the mountains and valleys, to modernize agriculture and expand its marketing platform. Based on the field investigation of Jinchuan Sydney’s historical background, current situation of industrial development, current situation of product circulation, and the sales of agricultural e-commerce in Jinchuan Sydney, the paper analyzes the existing problems in the industrial development of Jinchuan Sydney and compares with the domestic pear industry, + Agriculture "E-commerce Development and expansion of Jinchuan Sydney industry, the proposed Jinchuan Sydney electricity supplier development of the main models, the main measures to provide a reference for the stable, healthy and sustainable development of Jinchuan Sydney industry.