如今,全球化进程加快,跨国婚姻的数量也在不断增长。由于跨国婚姻中不可避免地存在文化差异,因此加强人们对此类差异的理解就尤为必要。美国作为世界大国,在全球政治和经济活动中举足轻重,而随着中国综合国力的提升,中国文化也渐渐在世界文化中成为主流,因此,开展两国文化的差异研究极为重要。以往对网络征婚广告的研究多从社会学(Nair 1992)、心理学(Bruthiaux 1996)及社会语 Nowadays, the process of globalization is accelerating and the number of transnational marriages is also on the rise. As cultural differences inevitably exist in transnational marriages, it is particularly necessary to reinforce the understanding of such differences. As a big country in the world, the United States plays an important role in global political and economic activities. With the improvement of China’s overall national strength, Chinese culture has gradually become the mainstream in world culture. Therefore, it is extremely important to carry out studies on the differences between the two cultures. In the past, many researches on internet advertising were conducted from sociology (Nair 1992), psychology (Bruthiaux 1996) and social language