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我国高速公路建设步伐不断加快,高速公路基础设施状况迅速改善。现代化交通环境、国民生活水平不断提高、私家车保有量的高速增长等因素使自驾车旅游迅速发展。本文以西康高速公路与安康市旅游发展为例,研究在新的交通环境下,新兴旅游目的地如何在旅游产品开发设计、基础设施建设、旅游资源开发与保护、旅游形象塑造、旅游商品开发、旅游企业竞争力培育、政府积极参与协调旅游发展等方面促进目的地旅游经济、社会和生态环境和谐发展。
The pace of China’s expressway construction continues to accelerate, and the condition of expressway infrastructure is rapidly improving. The rapid development of self-driving tourism has resulted from such factors as the modern traffic environment, continuous improvement of living standards of the Chinese people, and the rapid growth of private car ownership. Taking Xikang Expressway and Ankang City as an example, this paper studies how new tourism destinations play an important role in tourism product development and design, infrastructure construction, development and protection of tourism resources, shaping of tourism image, development of tourism goods under new traffic environment, Tourism enterprises foster competitiveness, the government actively involved in coordinating the development of tourism and other aspects to promote tourism destination economy, social and ecological environment and harmonious development.