论文部分内容阅读
电视,曾经是20世纪最有影响力的媒体,曾经是几十亿观众信息、新闻、娱乐的源头,曾经将无数人蜕变为“沙发土豆”。互联网时代来临,电视作为信息和新闻获取途径的功能首先被分化,之后娱乐节目的观众也开始离它远去,到现在就连招牌性的电视剧和电影也向网络转移。曾几何时,广告附属于电视之上,是营销最有效的媒体渠道,而今天,中心城市的电视开机率据说已降到30%,还坐在电视机前的还有谁?“老头老太太吧。”人们习惯说。
Television, once the most influential media of the 20th century, was once the source of billions of spectators’ information, news and entertainment. It once transformed innumerable people into “sofa potatoes.” With the advent of the Internet age, the function of television as a means of obtaining information and news is first of all differentiated. After that, the audiences of entertainment programs are starting to move away from it. Even now, even the most popular television dramas and movies are being transferred to the Internet. Once upon a time, advertising is attached to television, is the marketing of the most effective media channels, and today, the central city of the TV is said to have dropped to 30% boot rate, but also sitting in front of the TV there? . "People used to say.