目前,客户关系管理是企业管理研究的一个热点.该文首先介绍了客户关系管理和客户生命周期价值的基本概念,然后对客户生命周期价值进行了量化工作,同时提出了实现这一方法的切实可行的解决方案并给出具体的算法.再通过实例来实现对客户生命周期价值的定量分析.量化的客户生命周期价值为客户关系管理提供了重要依据. At present, customer relationship management (CRM) is a hot research topic in enterprise management.This paper first introduces the basic concepts of customer relationship management and customer life cycle value, and then quantifies the value of customer life cycle, and at the same time puts forward some measures to realize this method Feasible solutions and specific algorithms are given.The quantitative analysis of customer life cycle value is also given through examples.Quantitative customer lifetime value provides an important basis for customer relationship management.