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投入与产出成正比,这是所有商业运营和品牌传播的黄金定律。不是吗?因为这个世界没有免费的午餐,也没有不劳而获,想要收获果实,总要播下种子。想当年,企业想要创造巨大的传播效果,只要有够厚的钱包和胆量,一夜之间成为知名品牌并非不可能。当年的央视标王秦池酒,1995年的销售收入1.8亿,当年的央视招标为6000万,如果秦池酒中标,那么意味着,秦池酒必须在1996年销售收入突破3.6亿,否则就是巨额亏损,秦池酒在这场豪赌中表现出了巨大的勇气,以6666万拿下cctv标王,一夜之间,
Investment and output is proportional to, this is the golden rule of all commercial operations and brand communication. Is not it? Because there is no free lunch in this world, there is no hard earned, want to harvest the fruit, always sown seeds. At that time, companies want to create a huge spread of effects, as long as enough thick wallet and guts, overnight became a well-known brand is not impossible. CCTV Wang Qin pool in 1995, sales revenue 180 million, when the CCTV bidding for the 60 million, if Qin pool successful, then means that Qin pool wine sales revenue in 1996 exceeded 360 million, otherwise it is a huge loss , Qin pool wine in this gamble showed great courage to win 66.66 million cctv standard king, overnight,