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模式解析:齐鲁电视台拥有众多在山东最具影响力、渗透力的品牌栏目以及最具亲和力、号召力的知名主持群,借助这一优势为客户提供全方位植入,帮助企业广告传播实现软着陆。1、嫁接—转化:将客户品牌与齐鲁台王牌栏目巧妙嫁接,实现电视观众向企业潜在消费群的转化;
Pattern analysis: Qilu television has many of the most influential in Shandong, the infiltration of the brand section and the most affinity, appeal of the well-known host group, with the help of this advantage to provide customers with a full range of implantation, to help enterprises achieve a soft landing advertising spread . 1, grafting - transformation: the customer brand Qilu Taitai column clever grafting, to achieve the television audience to the enterprise potential consumer groups transformation;