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从市场经济学的角度来分析,名牌产品应具备如下“五性”:1、竞争性。当今世界市场竞争激烈,产品能否站得住脚,取决于商品的质量。商品的质量,不仅指商品的实体,还包括许多无形的特点,如包装、价格、交货期和售后服务等。一个企业想站住嘟,就得生产出品质优良、风格和性能独特的产品,到市场上去拚出一个名牌来。例如,日本丰田汽车公司的汽车不断更新,以性能好,耗油少,价格低廉取胜。
From the perspective of market economics analysis, brand-name products should have the following “five characteristics”: 1, competitive. The current fierce market competition in the world and the ability of products to stand up depends on the quality of the goods. The quality of a commodity not only refers to the entity of the commodity, but also includes many intangible features such as packaging, price, delivery time and after-sales service. If a company wants to stand still, it must produce a product with excellent quality, unique style and performance, and go to market to spell out a brand name. For example, the Toyota Motor Corporation of Japan keeps updating its cars with good performance, low fuel consumption, and low price.