目前我国企业对市场营销专业学生需求量很大,但是真正适合企业需求的市场营销专业学生却很少。因为市场营销专业是实践性和操作性极强的专业。作为中等职业学校怎样才能培养出适合企业需求的学生。本文从提供实践条件、完善实践教学体系、提高实践教学质量、创造实践机会等途径就培养学生实践能力做出分析。 At present, there is a great demand for marketing majors in Chinese enterprises, but few marketing majors are really suitable for the needs of enterprises. Because marketing is a practical and highly majored profession. As a secondary vocational school how to cultivate suitable for business needs of students. This article analyzes the practical ability of students by providing practical conditions, perfecting the practice teaching system, improving the quality of practice teaching and creating practical opportunities.