旅游地的良好口碑,往往是旅游城市之间,一较高下重要的软实力。微时代的来临,越来越多的游客,乐意通过微平台来挑选旅游目的地,并实时对旅游目的地进行各种评价。旅游公关危机事件在微时代,往往能瞬间酝酿出巨大的负面影响面。本文将在探讨微时代旅游危机公关事件特点及类型的基础上提出应对及处理的策略。 The good reputation of the tourist destination is often an important soft power among the tourist cities. With the advent of micro era, more and more tourists are willing to select travel destinations through micro platforms and make various evaluations of tourist destinations in real time. Tourism PR crisis in the micro-era, often brewing a huge negative impact instantaneously. This article will put forward strategies to deal with and deal with the characteristics and types of PR events in the era of micro-era.