目前大学生创业并不是十分乐观,大多以失败告终,其原因主要集中在财务策略方面。财务管理是创业成功的基础,贯穿创业的全过程以及各个方面。本文从大学生创业在财务策略方面的现状入手,分析了财务管理在大学生创业过程中的重要性以及目前大学生创业在财务策略上存在的各种问题,并针对这些问题归纳了相应的解决策略。 At present, college students are not very optimistic about starting a business, and most of them fail. The reasons are mainly financial strategies. Financial management is the foundation of successful entrepreneurship, throughout the whole process of entrepreneurship and all aspects. This article starts with the status quo of college students’ business strategy in financial strategy, analyzes the importance of financial management in college students’ entrepreneurial process, as well as the current problems in college students’ financial strategy, and sums up the corresponding solutions to these problems.