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本文分析了传统媒体所具有的优势,以及当前所面临的挑战。从三个不同阶段的发展过程,客观详细的介绍了新媒体的发展概况。对传统媒体与新媒体的关系进行了剖析,两者之间并不存在衍生与对立的关系。从转变自我定位、促进内容策略的转型、改善经营策略几个方面,对传统媒体如何借鉴新媒体思维进行了探讨。
This article examines the advantages of traditional media and the challenges they face today. From three different stages of development, objective and detailed introduction to the development of new media overview. The relationship between traditional media and new media has been analyzed. There is no derivative or antinomy relationship between the two. From the aspects of changing self-orientation, promoting the transformation of content strategy and improving the business strategy, this paper discusses how traditional media draws lessons from new media thinking.