聊聊创意现在,你觉得自己适合当广告创意人了吗?也许这个问题对于年轻的社会新鲜人,真的很难回答。每次我在面试创意新人时,也总觉得无论再深入的面谈,都得实际工作了才知道合不合适!曾经有许多人对广告怀抱着满腔热血,也有超人的聪敏才智乘兴而来,但是工作不到半年就败下阵来。不过也有人误打误撞的入了行,却发现每天都像打开了一扇新的窗,慢慢培养自信心,做得愈来愈有劲。他们会有这些差别,并不单只是 IQ 与 EQ 的问题,而是对创意这种古灵精怪的工作,适不适合的问题。所以前面曾谈到。创意慧根“是很重要的!我是属于那种”误打误撞“入行,但是也能”认真“过日子的创意人,例如我很喜欢往随身的”创意口袋“里面塞东西(带一本速写本,看到好东西就画下或记下来)。曾经,一个专门生产女性保健用品的客户出了一道题目,要广告公司回答,题目是:最美丽的女人有哪些条件?于是大家开始作功课, Talk about creativity Now, do you think you are suitable as an advertising creative person? Maybe this question is really difficult for young people in society to answer. Every time I interview creative new people, I always feel that no matter how in-depth interviews, have to work to know what is not appropriate! There have been many people embrace advertising passionate, there are superhuman talents to come, Less than six months to work to defeat. However, some people mistakenly hit into the line, but found that every day like to open a new window, and slowly develop self-confidence, doing more and more energetic. They will have these differences, not just IQ and EQ problems, but rather the idea of ​​such weird work, not suitable for the problem. So I mentioned earlier. Creative Huigen ”is very important! I belong to the kind of“ mistaken hit ”, but also “ serious ”creative people, for example, I like to go " creative pocket There stuff stuff (with a sketchbook, see the good things to draw or write down.) Once, a woman specializing in the production of female health care products out of a problem, to the advertising company to answer the question is: the most beautiful woman has What conditions? So we started homework,