2011年是“十二五”规划的开局之年,党的十七届六中全会胜利召开,推动了文化发展的空前繁荣,电视产业迎来巨大的发展机遇。2011年,全国电视人口综合覆盖率达97.82%,全国有线广播电视用户突破2亿,达20152万户,增幅为6.79%;数字电视用户突破1亿,达11455万户,增幅为29.15%。 2011 marks the first year of the “Twelfth Five-Year Plan”. The victory of the Sixth Plenary Session of the 17th CPC Central Committee has promoted the unprecedented prosperity of cultural development, and the television industry usurped tremendous opportunities for development. In 2011, the overall coverage rate of China’s television population reached 97.82%, and the number of cable television and radio users nationwide exceeded 200 million to reach 2015.2 million, an increase of 6.79%. The number of digital television users exceeded 100 million to reach 114.55 million, an increase of 29.15%.