“双十一”当天,国务院办公厅发布了《关于推动实体零售创新转型的意见》,对实体零售企业加快结构调整、创新发展方式、实现跨界融合、不断提升商品和服务的供给能力及效率作出部署。《意见》指出,近年来,我国实体零售规模持续扩大,业态不断创新,对国民经济的贡献不断增强,但也暴露出发展方式粗放、有效供给不足、运行效率 On the same day, the General Office of the State Council released the Opinions on Promoting the Innovation and Transformation of Physical Retailing, accelerating the structural adjustment of solid retail enterprises, innovating the mode of development, realizing cross-border integration and constantly improving the supply capacity of goods and services And efficiency to deploy. According to the Opinion, in recent years, the scale of retail sales in China has continued to expand, the industry has been constantly innovating and its contribution to the national economy has been continuously enhanced. However, it has also exposed the extensive development mode, insufficient effective supply and operational efficiency