本文尝试对青木川古镇旅游开发中存在的问题进行全面和深入的研究和分析,采用了文献资料检索法和调查法,最后提出了加大资金投入,开发和创新旅游产品,打造古镇独特的品牌效应,加大景点宣传力度等方法并对相应的问题提出一些解决对策, This paper attempts to conduct a comprehensive and in-depth study and analysis of the problems existing in the tourism development of the Qing Muchuan ancient town, using the literature retrieval method and investigation method, and finally put forward to increase the capital investment, development and innovation of tourism products, to create a unique town brand Effect, increase attractions and other methods of propaganda and put forward some solutions to the corresponding problems,