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平实好用、简单大方是对无印良品最直观的感受。其设计蕴含着“顺其自然”的生活哲学、“极简主义”的东方美学和“本色最美”的禅意美学形成了属于自己的無印美学。無印良品总能从一个优越的位置去看东西,不仅能看到未来,还能着眼于眼前的微小。本文试图从“顺其自然”、“极简主义”“本色之美”三个角度阐释与无印良品的关系,明晰无印良品的美学意识。
Simple and easy to use, simple and elegant is the most intuitive Muji experience. Its design contains the life philosophy of “let it go”, the Oriental aesthetics of “minimalism” and the aesthetics of aesthetics of “true colors” form its own esthetic aesthetics. MUJI always look at things from a superior location, not only to see the future, but also focus on the immediate small. This paper tries to explain the relationship between MUJI and MUJI from the perspectives of “let it be”, “Minimalism”, “beauty of color” and clarify the aesthetic awareness of MUJI.