呈现在今日少年儿童面前的大众传播媒体,正日益成为影响这些少年儿童道德品质结构发展的重要因素。本文从四个方面对此给予了详尽的说明:①我国大众传播事业在近些年的迅速发展,已是一个显而易见的事实。②我国大众传播中的广泛正面信息,推进了少年儿重道德品质结构的健康发展。③非良性大众传播内容在社会中公开扩散,确也误导着少年儿童道德品质结构的发展方向。④由于大众传播媒体的综合作用影响,在电视机旁成长的一代少年儿童正在成为具有混合道德水准的“映像的新一代”。 The mass media that are presented to today’s children and adolescents are increasingly becoming an important factor in influencing the development of the moral and moral quality of these children and adolescents. This article gives detailed explanations from four aspects: ① The rapid development of mass media in our country in recent years is an obvious fact. ② The extensive and positive information in mass media in our country has propelled the healthy development of the moral quality of young children. ③ unhealthy mass media content in the public spread, indeed misled the development direction of the moral quality of children and adolescents. ④ As a result of the combined effect of the mass media, a generation of children and teenagers growing up near television sets are becoming “a new generation of images” with mixed ethical standards.