商品的包装设计在如今这个经济与科技飞速发展的时代变得越来越重要,它对于商家是一个直观的营销手段,对于消费者是一个引起其消费的诱因。从平面设计的角度来看,包装设计更是占着举足轻重的地位。从包装设计的历史与现状远观其未来,作为设计师应该像鲁迅先生所说的:“取其精华,弃其糟粕。”来做出更好的设计。 The packaging design of goods has become more and more important in the era of rapid economic and technological development. It is an intuitive marketing tool for merchants and an incentive for consumers to consume it. From the graphic design point of view, packaging design is occupying a pivotal position. From the history of the packaging design and the status quo look into the future, as designers should be like Mr. Lu Xun said: “take its essence, abandoned its dregs.” To make a better design.