论文部分内容阅读
近日,由中国电子视像行业协会与赛诺市场研究公司共同举办的“第三届中国彩电行业研究季度发布会”(简称CRC)在北京举行。此次会议以“关注平板,中国品牌如何赢得高清时代”为主题。信息产业部的领导与行业协会、上游企业、整机厂商、渠道商和行业研究机构共聚一堂,就平板时代中国彩电行业的走向和应对策略,进行了深入研讨与前瞻对话。会议认为,中国彩电行业在平板时代的确面临上游配套、核心技术、专利和人才等方面的困难,但是通过有效应对,依托中国本身巨大的国内市场,实现从彩电制造大国到彩电强国也并非空谈。彩电行业的出路,需要中国家电企业摒弃低层级竞争,以品牌和服务赢得未来。
Recently, the “Third Quarterly Conference on the Research of China’s Color TV Industry” (abbreviated as CRC) jointly held by China Video Industry Association and Sino Market Research Company was held in Beijing. The conference focused on “Tablet, Chinese brands how to win the HD era” as the theme. The leaders of the Ministry of Information Industry and industry associations, upstream enterprises, machine manufacturers, distributors and industry research institutes came together to discuss and look forward to the dialogue and discussion on the trends and coping strategies of China’s color TV industry in the era of tablet. The meeting held that China’s color TV industry in the flat-panel era does face upstream difficulties, core technologies, patents and human resources. However, it is not a fallacy to effectively respond to and rely on China’s own huge domestic market to achieve the transition from a color TV manufacturing country to a color TV powerhouse. The way out of the color TV industry requires that Chinese home appliance enterprises abandon low-level competition and win the future with brands and services.