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[目的/意义]随着互联网的普及,网络信息呈爆炸性增长,其动态性也越来越强,竞争情报面对的动态数据问题日益突出。探讨其特点与分析方法,有利于进一步完善竞争情报工作。[方法/过程]将网络动态信息与静态信息相比,分析网络动态信息的含义和特点,指出它的竞争情报价值及其所带来的影响,并概述网络动态信息在企业竞争情报工作中应用的方式方法。[结果/结论]网络动态信息的监测有利于提高竞争情报收集的超前性与效率,动态信息的过滤与整合有利于促进竞争情报组织的有序化,动态信息的挖掘分析有利于提高竞争情报的针对性和有效性。
[Purpose / Significance] With the popularization of the Internet, the network information has an explosive growth, and its dynamics are also getting stronger and stronger. The issue of dynamic data facing competitive intelligence has become increasingly prominent. Discuss its characteristics and analysis methods, and help to further improve the competitive intelligence work. [Method / Process] Compared with static information, this paper analyzes the meaning and characteristics of network dynamic information, points out its value of competitive intelligence and its impact, and summarizes the application of network dynamic information in the work of enterprise competitive intelligence Way method. [Results / Conclusion] The monitoring of network dynamic information is helpful to improve the advancement and efficiency of competitive intelligence gathering. The filtering and integration of dynamic information is helpful to promote the ordering and dynamic information mining of competitive intelligence organizations. Targeted and effective.