本文首先阐述了知名体育赛事少、宣传力度不足、忽略学生群体和从业人员营销意识差这四点吉林省体育旅游市场现存问题,并采取了相应的措施来解决这些问题,希望能够为吉林省体育旅游市场发展壮大提供一定的帮助。 This article first elaborates on the existing problems of the sports tourism market in Jilin Province at four points: the few famous sports events, the insufficient propaganda, the neglect of the marketing awareness among the student groups and the practitioners, and take corresponding measures to solve these problems, hoping to provide the sports for Jilin Province Tourism market to grow and develop to provide some help.