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电商代运营者众,但有能力影响供应链并使之柔性化的运营者,才能跑的更远天猫电器商城代号“洲际行动”的2013年度大促之际,源自台湾的家电品牌艾美特推出了一款可以用手机遥控的静音落地扇。参与淘宝的聚定制促销,标价199元,5月5日一天卖出45000台。这个风扇的特别之处在于,它不是传统制造下以产定销的产物,而是一款具有反向供应链基因的产品,从研发到出厂不过用了两个月时间。这一切的背后推手,正是艾美特的电商运营操盘手易积网络科技有限公司(下称易积电器)。具体而言,这款电风扇的诞生过程如下:易积电器利用几年来经营用户产生的数据沉淀,从中提取出有效需求,
Operators on behalf of the large number of operators, but have the ability to influence the supply chain and make it flexible operator to run further Tmall store name “Intercontinental Action ” 2013 annual promotion from Taiwan Airmate brand Airmate introduced a mobile phone can be mute landing fan. To participate in Taobao poly custom promotions, price 199 yuan, May 5, sold 45,000 units a day. What makes this fan special is that it is not a product of traditional manufacturing to produce pins, but a product with reverse supply chain genes that took only two months from development to delivery. Behind all this promoter, it is Airmate’s trader Trader ETS Network Technology Co., Ltd. (hereinafter referred to as ECI). Specifically, the birth of this electric fan is as follows: easy to use electrical appliances accumulated over the years the user data generated precipitation, extracted from the effective demand,