在公共关系教学中,尤其是对公关实务部分的教学,要注重结合实例,特别是那些发生在我们身边、学生能够耳闻目睹能够感受到的案例,可以让学生的感性认识与理性认识相结合,既兴趣盎然,又有所收获和领悟。例如,在讲授公共关系与市场营销时,我以淮阴市去年秋季的“牛奶大战”为例,通过系统讲解,加深学生对公关在市场营销中的作用的理解和认识。 In the teaching of public relations, especially the teaching of public relations practice, we should pay attention to combining examples, especially those that occur around us, students can see and hear the case can be heard, you can make the students sensibility and rational knowledge combined, Interesting, but also gain and comprehend. For example, in the teaching of public relations and marketing, I used the case of “Milk Wars” in the fall of last year in Huaiyin City as an example to deepen students’ understanding and understanding of PR’s role in marketing.