显然,一旦被接纳列入“世界文化 遗产名录”,知名度便会大大提 高,由民族的提升到全人类的。在市场经济规则越来越深入人心的今天,知名度意味着含金量。因此,尽管联合国教科文组织设立“遗产名录”的初衷是为了保护文化,但客观上,它却为遗产地旅游业的快速升温创造了绝佳的条件。经历过几个“黄金周”之后,大家对旅游热的杀伤力估计都已有所领教,干柴烈火,再加上火借风势,仍难以描述观光人潮的汹涌,除了天安门广场这类专门为大众聚会设置的 Obviously, once it is accepted for inclusion in the World Cultural Heritage List, its visibility will greatly increase from the ethnic group to all mankind. Today, more and more popular market economy rules, popularity means the gold content. Therefore, although UNESCO’s “Heritage List” was originally designed to protect the culture, objectively it created excellent conditions for the rapid warming of the tourism industry in the heritage. After several “Golden Weeks”, everyone has already learned some of the hottest lethality of tourism. It is still difficult to describe the turmoil of tourist crowds due to dry fire and the fire. In addition to the special gathering for the public at Tiananmen Square Set