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我国民族汽车品牌在国内汽车销售市场中所占的份额不断增加,但在国际汽车市场的开拓上,其品牌国际化才刚刚起步,品牌竞争力和国际影响力还很弱。本文针对目前我国民族汽车品牌国际化进程中存在的问题进行阐述,并提出了国际化品牌建设的对策。
As the share of Chinese national automobile brands in the domestic automobile sales market continues to increase, the internationalization of the automobile brand has just started in the development of the international automobile market. The brand competitiveness and international influence are still very weak. This article elaborates the existing problems in the process of internationalization of national automobile brands in our country and puts forward the countermeasures of international brand building.