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北京超市的竞争已经完全进入白刃化阶段。一方面,国际和国内知名商家均纷纷涌入,另一方面,京城超市零售商有急切拓展的愿望,却受制于网点资源的稀缺和竞争对手的强大压力。2008年,北京商业地产出现了空前的供应高峰,然而,对于京城超市来说,增加的商业地产项目,能否为其带来更多的门店拓展机遇?京城本土超市与外地或外资超市的发展状况究竟怎样?在服务与商品价格相差无几的情况下,面临着严重同质化的超市零售商将从哪些方面去取胜市场?在北京市场,超市业态未来的发展趋势如何?2008年,他们又会有怎样的拓展计划?本期《安家》杂志将对北京目前商业地产的超市攻势作一全面解析,同时也将为您独家揭露这些超市品牌的拓展计划。
Beijing supermarket competition has completely entered the march stage. On the one hand, well-known international and domestic businesses have influx, on the other hand, the capital supermarket retailers have the urgency to expand, but subject to the scarcity of network resources and strong pressure from competitors. In 2008, there was an unprecedented peak in the commercial real estate market in Beijing. However, for commercial supermarkets in Beijing, the increase of commercial real estate projects could bring more opportunities for store expansion. The development of local supermarkets and foreign supermarkets in Beijing What is the situation? In the service and the price of goods is almost the same case, the face of serious homogeneity of the supermarket retailers will win the market in what areas? In the Beijing market, supermarket formats future trend of development? 2008, they again What will be the expansion plan? This issue of “home” magazine will be Beijing’s commercial real estate supermarket offensive for a comprehensive analysis, but also for your exclusive exposure to these supermarket brand expansion plans.