中国首部以海军陆战队训练、比赛、战斗为故事背景的电视剧《火蓝刀锋》热播,全剧折射出的男性气质,弥补了近年来电视荧屏中较为稀缺的男子气概以及和平年代民众对草根英雄及英雄主义的渴望。无论是女性主义批评抑或是消费主义思潮,“性别消费”往往更多地指涉由青春、性感、妩媚的“女性身体”或“女性气质”所构成的消费时代传媒中特 China’s first drama “Fire Blue Blade” featuring the training and competition of the Marine Corps and the battle background of the story hit the masculinity reflected in the drama, making up for the relatively scarce masculinity in the TV screen in recent years and the grassroots people in peacetime Heroic and heroic desire. Whether it is feminist criticism or consumerism, “gender consumption” often refers more to the media of consumption era composed of youthful, sexy and charming “female body” or “femininity” special