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古语有云:一日之计在于晨,一年之计在于春。2017新春伊始,当千家万户还沉浸在节日喜悦中时,诸多品牌已纷纷使出了浑身解数让自己在春节这一营销高地上占据一席之地。今年,中国销量遥遥领先,位居槟榔霸主多年的“槟榔之王”口味王集团就借着节日的东风,摘得“2017湖南卫视春节联欢晚会”和“2017湖南卫视元宵喜乐会”的总冠名权。2017恰逢湖南卫视上星二十周年,又牵手本土品牌独家冠名,巧合之下多了几许冥冥注定的缘分,这份缘分也为双方的合作添加了一抹别样的色彩。此次合作中,湖南湘军继续发挥自己“不创新、毋宁死”的电视基因,让槟榔这个隐性行业高调映入全国观众的眼帘,成功助力口味王实现“味赢天下”的梦想!
As the old saying goes: One day’s plan is in the morning, one year plan is in spring. 2017 At the beginning of the Spring Festival, when thousands of families are still immersed in the joy of the festival, many brands have resorted to every means to make themselves occupy a place on the Spring Festival high ground. This year, sales in China are far ahead, topping the arena over many years “betel nut king ” taste Wang Group by the festival of the east wind, won the “2017 Hunan Satellite TV Spring Festival Gala” and “2017 Hunan Satellite TV Lantern Joy Will ”the total naming rights. 2017 coincides with the twentieth anniversary of Hunan Satellite TV on the star, hand in hand the exclusive title of local brands, coincidentally more than a few fate fate, the fate of the two sides also added a touch of cooperation for a different kind of color. In this cooperation, hunan hunan continue to play its own “not innovation, rather than die,” the television gene, so that betel nut hidden in the industry a high-profile reflection of the eyes of the audience across the country, successfully help the taste king to achieve "taste win the world dream!