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随着科学技术的发展以及互联网的兴起,使得传统的电视媒介受到一定程度的冲击,为电视传媒的发展带来了新的挑战。从现实生活来看,电视作为四大传统媒介之一,在人们的生活中发挥着重要的作用。电视受众是电视传媒的直接接收者,其心理影响着电视新闻信息的接收,关系着社会舆论的形成,决定了电视新闻编辑的效果的评价。电视新闻编辑在工作中,应加强内容的真实性、时效性,加强电视新闻引导社会舆论的功能,加强电视新闻的互动性,才能制作出贴近受众心理、让受众满意的电视新闻栏目。
With the development of science and technology and the rise of the Internet, the traditional television media has been hit to a certain extent, bringing new challenges to the development of the television media. In real life, television, as one of the four traditional media, plays an important role in people’s lives. Television audiences are the direct receivers of television media. Their psychology affects the reception of TV news information, the formation of public opinion, and the evaluation of the effectiveness of TV news editors. In the work, the TV news editor should strengthen the authenticity and timeliness of the content, strengthen the function of the TV news to guide the social media, and strengthen the interactive of the TV news so as to create a TV news column close to the audience’s psychology and satisfying the audience.