我想向大家介绍一个营销技能工具:“学步一超步营销术(及作业手册)”。这是一个心理学与销售学嫁接的产物,是心理学技术在销售中成功使用的结晶。它的核心是,必须先向客户学步,学习客户的观点、语言、习惯、爱好等,以此创造与客户沟通的机会,并逐步获得客户的信任,然后再沿着共同认可的方向超步,促使客户作出购买行动。用“学步”法让“蘑菇孩子”站起来举一个简单的例子,大家就可以明白这一方法在心理治疗方面的神奇功效:一天,一个七、八岁的孩子因为父母吵架,撑起一把雨伞蹲在了一个墙角,很久都不起来。父母又哄又求,孩子不理不动;两天过去了,孩子体力极度衰竭。最后,他们请来美国著名的心理治 I would like to introduce you to a marketing skills tool: “Toddler a super-marketing technology (and operating manual).” This is a product of psychology and marketing and is the result of the successful use of psychology technology in sales. At the heart of it is the need to learn from clients' perspectives, language, habits, hobbies, etc. in order to create opportunities to communicate with clients and to gradually gain the trust of their clients, and then step along the line of common recognition , Prompting customers to make purchases. Use “toddlers” to get Mushroom Kids up and give you a simple example. Everyone can understand the miraculous effect of this method on psychotherapy. One day, a seven-year-old and eight-year-old child propped up because of their parents quarreling Squatting an umbrella in a corner, a long time can not get up. Parents coax and seek, children ignore; two days later, the child physically exhausted. Finally, they invited the famous American psychological treatment