伴随超级商场的普及发展,顾客购物靠自己选择,因此包装设计“广告效应”在市场中就发挥越来越重要的作用。而由于部分企业家在挖掘产品包装设计中蕴藏的商机时,为达到商业利润,对包装作出了一系列的不合理设计,以至于使包装设计产生“过”与“不及”两种弊端,不能合理地迎合消费者需求,并伴随这两种弊端出现一系列的环境污染、资源浪费等问题。适度原则乃中庸之道的体现,本文将从适度的哲学思想出发,总结一种与时代接轨的包装设计理念,使包装设计能够达到尽善尽美。 With the popularization of supermarkets, customers choose their own shopping, packaging design, “advertising effect” in the market to play an increasingly important role. However, some entrepreneurs made a series of unreasonable designs on packaging in order to achieve commercial profit when digging the business opportunities in the product packaging design, so that the packaging design produced “too” and “less than” two These shortcomings can not reasonably cater to the needs of consumers. Along with these two drawbacks, a series of problems such as environmental pollution and waste of resources have emerged. The principle of moderation is the embodiment of the doctrine of the mean. In this paper, starting from the appropriate philosophical thinking, this article summarizes a packaging design concept that is in keeping with the times so that the packaging design can achieve perfection.