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本文介绍了新媒体的基本概念、表现方式和定价特征。对实物期权的理论发展、基本定义与特征进行了廓清和梳理。对实物期权理论在新媒体的运营和发展过程中的实际应用进行了分析和研究。
This article describes the basic concepts of new media, performance and pricing characteristics. The theoretical development, basic definitions and characteristics of real options were clarified and sorted out. The practical application of real option theory in the operation and development of new media is analyzed and studied.