案例背景为积极应对金融危机,从2008年第四季度开始,中央全面实施扩内需保增长的一揽子计划,推出强有力措施扩大国内需求特别是消费需求。尤其是家电下乡、小排量汽车购置税减半和以旧换新等举措,极大地刺激了消费需求。据国家统计局最新统计数据显示,2009年中国社会消费品零售 Case Background In order to actively cope with the financial crisis, starting from the fourth quarter of 2008, the Central Government has fully implemented the package plan for boosting domestic demand and boosting growth and introduced strong measures to expand domestic demand, especially consumer demand. In particular, home appliances to the countryside, small displacement vehicles purchase tax halved and trade-in initiatives have greatly stimulated consumer demand. According to the latest statistics from National Bureau of Statistics of China, in 2009, China’s retail sales of social consumer goods