背景介绍:随着世界由工业时代进入信息时代,广告策划、营销策划已成为企业发展战略中的一个重要环节和中坚力量,残酷的竞争以及企业经营环境的复杂多变,要求广告与营销通过最直接诉求、最震撼人心的方式以完成企业要达到的目标,当今企业也非常重视在此方面的投入!但据权威机构调查显示:目前,广告策划与营销策划整体水平仍有待提高,行业又缺乏准入从业标准,从业人员水平参差不齐,且无相关资质证明,人才的供 Background: As the world entered the information age from the industrial age, advertising planning and marketing planning have become an important link and backbone in the enterprise's development strategy. The cruel competition and the complex and ever-changing business environment require advertising and marketing through the most Direct appeal, the most humbling way to complete the business goals to be achieved, today's enterprises also attach great importance to investment in this regard! But according to authoritative agencies survey shows that: At present, advertising planning and marketing planning overall level remains to be improved, the industry is lacking Access to practitioners standards, practitioners uneven levels, and no relevant qualification certificate, talent supply