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支付方式在电子商务中占有举足轻重的地位,它的演变过程直接决定了电子商务的发展状况。第三方支付平台在我国起源于7年前,随着电子商务的发展其规模和质量在近一两年都得到迅速发展,但其基于支竹网关的经营模式在目前的激烈竞争下面临巨大的挑战。本文通过对易宝所推出的创新的多元化的第三方支付方式进行分析,提出了电子商务支付方式发展的根本是创新的应用的观点。
The payment method occupies a decisive position in the e-commerce, and its evolution directly determines the development of e-commerce. Third-party payment platform originated in our country seven years ago. With the development of e-commerce, its scale and quality have been developing rapidly in recent one or two years. However, its business model based on branch gateway is facing huge competition under the current fierce competition challenge. This essay analyzes the innovative and diversified third-party payment methods introduced by E-commerce and puts forward the viewpoint that the development of e-commerce payment methods is fundamentally innovative.