敢于舍弃多数,集中全部力量于特定消费群,再弱小的企业也能创造局部市场的强势。元旦春节前,为争夺消费者,所有的商场都各施招法,你送礼,他打折,很是热闹.但老调重弹居多,有创意的少,搔不到消费者的痒处,所以销售业绩并不理想。南京市山西路百货大楼一不打折,二不送礼,却推出了一项“购家电,送到县”的促销举措。即:凡在春节前在山西路百货大楼购买彩电、冰箱等大件家电的省内顾客,商店负责把货免费送到县城。家住六合县竹程乡在南京打工的邓姓农民捷足先登,成 Dare to abandon the majority, focus all the power on a specific consumer base, and then weak enterprises can create a strong local market. New Year’s Day before the Spring Festival, in order to compete for consumers, all the shopping malls are all tactics, you give him a discount, it is very lively, but the old tune is mostly reflexive, less creative, scratch the consumer itch, so sales Performance is not ideal. Nanjing Road, Shanxi Department Store, one does not discount, two gifts, but introduced a “buy appliances, sent to the county,” the promotional measures. That is: Where in the Shanxi Road Department Store before the Spring Festival to buy color TV, refrigerators and other large appliances in the province of customers, the store is responsible for the goods to the county free of charge. Households living in Zhulutang County, Liuzhou, Nanjing, working in the surnamed Deng farmers pre-empted, into