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辽宁社会科学院《社会科学辑刊》编辑部与沈阳丰利实业有限公司于1992年10月31日在沈阳联合召开了企业形象研讨会。与会者50余人。会议以党的十四大精神为指导,广泛地研讨了如何在社会主义市场经济体制下重塑和更新企业形象的理论和实践问题。大家一致认为,企业形象对于企业的经营发展和自身建设都具有重要意义,应予以系统深入地研究。这里,我们仅将部分同志的发言及书面发言的主要内容作摘要发表。企业形象的定义贾旭东(辽阳石油化工专科学校讲师):可以把企业形象定义如下:所谓企业形象,就是指能够引起企业公众的思想或感情活动的企业的具体形状或姿态,或者是指企业的生产经营活动在企业公众心目中所产生的形象。
The editorial department of the “Social Sciences Series” of the Liaoning Academy of Social Sciences and Shenyang Fengli Industrial Co., Ltd. jointly held a corporate image seminar in Shenyang on October 31, 1992. More than 50 participants. The conference was guided by the spirit of the 14th National Congress of the Party and extensively discussed the theoretical and practical issues of how to reshape and renew corporate image under the socialist market economic system. Everyone unanimously believed that the corporate image is of great significance to the business development and self-construction of the enterprise and should be systematically studied in depth. Here, we will only publish the summary of the speeches of some of our comrades and the major contents of written speeches. The definition of corporate image Jia Xudong (Liaoyang Petrochemical College Lecturer): The corporate image can be defined as follows: The so-called corporate image refers to the specific shape or posture of the enterprise that can cause the public’s thoughts or emotional activities, or refers to the production of the enterprise. The image of business activities in the minds of the corporate public.