目前,许多出版社对文艺类和生活类图书的市场营销活动很重视,而且舍得投入大量的人力和物力,而对诸如医学等科技专业图书则认为营销活动对销量没有太大的影响。面对激烈的市场竞争,在本来市场份额就极为有限的医学专业图书市场站 At present, many publishers place great emphasis on the marketing activities of literary and lifestyle books, and they are willing to devote a great deal of manpower and material resources. However, for science and technology books such as medicine, they think that marketing activities have no significant impact on sales volume. In the face of fierce market competition, medical market has been extremely limited in the market of medical books market