党报作为一种政治教化的工具也同样具有消费品的功能。处在改革开放前沿地带的厦门日报面临市场的抉择,从采编时代进入经营时代,主动还原媒体的企业本色,用“三贴近”激活改进党报的时政报道模式,使党报的政治主流声音更好地融进时代生活,走出一条有特色的特区报业经营之路:主流定位报业市场;策划展现报业张力;互动塑造报业形象。 Party newspaper as a political enlightenment tool also has the function of consumer goods. In the forefront of reform and opening up, Xiamen Daily faced the market’s choices, entered the management age from editing and editing times, took the initiative to restore the true nature of the media, and activated “three closer” activations to improve the current affairs reporting mode of the party newspaper and make the political mainstream of the party newspaper better Into the era of life, out of a distinctive special zone newspaper business: the mainstream positioning newspaper market; planning to show press tension; interactive shaping the newspaper image.