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围绕纺织企业文化建设这个主题,指出纺织企业文化建设存在的误区。提出纺织企业文化建设应从理念创新出发,走务实、互动和个性化的路子,把企业文化建设和企业效益与品牌建设联系起来。从管理上创新,坚持企业文化的导向作用,促进人力资源的增值,促进企业文化的整合。强调了现代新媒体在企业文化建设中的作用。
Focusing on the theme of textile enterprise culture construction, it points out the misunderstanding existing in the textile enterprise culture construction. It is suggested that the construction of textile enterprise culture should proceed from the idea innovation and follow the path of pragmatism, interaction and individuation, and link the enterprise culture construction and enterprise benefit with brand building. From the management innovation, adhere to the guiding role of corporate culture, promote the added value of human resources and promote the integration of corporate culture. Emphasized the role of modern new media in the building of enterprise culture.