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2016年初,伴随着西伯利亚寒流的来袭,资本市场也迎来了新一轮的极速降温。霎那间,资本寒冬席卷全国,众多创投者和企业开始为之谈虎色变。随着8月资本寒冬的进一步加深,诸多创业项目融资难的状况也在口耳相传中愈演愈烈。然而与此同时,乐视却宣布了一条震惊商圈的消息,称“其首轮融资已完成,且高达15亿元”。这不仅使其在众多创新企业中脱颖而出,也为迷雾中的企业指明方向。本文通过简要分析乐视集团在资本寒冬下的融资措施,为其他企业“过冬”提出建设性意见。
In early 2016, along with the cold spell in Siberia, the capital market ushered in a new round of rapid cooling. Suddenly, the winter capital swept the country, many venture capitalists and businesses began to talk about change. With the deepening of capital in winter in August, many venture financing difficulties are also growing in word and deed. However, at the same time, LeTV has announced a shocking business district news, saying “its first round of financing has been completed, and up to 1.5 billion.” This not only made it stand out in many innovative companies, but also pointed out the direction for the enterprises in the fog. This article briefly analyzes Le Fong Group’s financing measures under the cold capital environment and provides constructive suggestions for other enterprises to “overwinter”.