电子商务的快速发展为电子商务专业人才的培养带来契机,各高职院校纷纷设立电子商务专业。但与电子商务的蓬勃发展相反,电子商务专业人才的就业率却不高。高职院校在电子商务专业人才培养中存在诸多问题,只有明确目标定位,根据实际需求,做好教学改革,才能解决问题。 The rapid development of e-commerce brings opportunities for the cultivation of e-commerce professionals, and all higher vocational colleges have set up e-commerce major in succession. However, contrary to the rapid development of e-commerce, the employment rate of e-commerce professionals is not high. There are many problems in the training of e-commerce professionals in higher vocational colleges. Only with a clear goal and orientation, according to the actual needs, do a good job in teaching reform, can we solve the problem.