利用互联网经常被认为是“技术”问题,例如,如何把网页做得有吸引力以及如何有效地组织客户订货后的流程。但互联网作为一个全新的销售渠道给企业提出的却是一个战略问题,即如何在自己原有的市场重新定位。用英特尔总裁的话说,“5年之后所有的公司都是互联网公司,或者这个公司不复存在”。这是一个高层管理人员必须考虑的问题。自从波特(Michael Porter)发表他的有关企业战略规划的教科书之后,受过教育的专家一直以为企业只能在 The use of the Internet is often referred to as a “technology” question, for example, how to make web pages attractive and how to effectively organize customer processes after ordering. However, the Internet as a new sales channel to the business is a strategic issue, that is how to reposition itself in their existing markets. In the words of Intel president, “5 years after all the companies are Internet companies, or the company no longer exists.” This is a question that senior management must consider. Since Michael Porter published his textbook on corporate strategic planning, educated experts have always believed that companies can only provide