嘉实多背景连接:于1899年在英国创立,是目前全球最大的专业润滑油制造商之一。《汽车与运动》:作为一个企业,嘉实多对赛事和车队的赞助肯定是希望能够得到回报,嘉实多得到的回报体现在什么地方?嘉实多:嘉实多会考虑各种不同类型的公关或赞助活动来推广我们的品牌,而赛事和车队的赞助只是其中一种形式,通过这种形式嘉实多希望把核心的品牌价值与消费者沟通。除了让品牌知名度有所提升以外,也希望能引导消费者把 Castrol background connection: Founded in the United Kingdom in 1899, is currently the world’s largest manufacturer of professional lubricants. Car and Sport: As a business, Castrol’s sponsorship of events and teams certainly wants to be rewarded, and what is Castrol’s rewards reflected? Castrol: Castrol considers different types of PR or sponsorship Activities to promote our brand, and the race and team sponsorship is just one of the forms, through which Castrol hopes to communicate its core brand value with consumers. In addition to the brand awareness has improved, but also hope to guide consumers