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随着社会经济的飞跃发展,标志(logo),已被人们用作一种特定的、重要的信息传播工具而广泛地使用,且在我们的生活中日显重要。在中国,标志从出现至今,已有数千年的历史。从原始社会的图腾,到现代的国旗、商标。可以说标志一直伴随我国的历史文明发展而存在着。在本文中,我将从标志的功能、标志的设计思想以及标志的图案造型三方面,对中国古代标志与现代标志进行比较,并谈谈我个人对中国古今标志存在的异同之处的一些观点。
With the rapid development of society and economy, logos have been widely used by people as a kind of specific and important information dissemination tool, and have become increasingly important in our life. In China, signs have existed for thousands of years since their appearance. Totem from the primitive society, to the modern national flag, trademark. It can be said that the emblem has always accompanied the development of our country’s history and civilization. In this article, I will compare the ancient Chinese signs with the modern signs from the functions of the signs, the design ideas of the signs and the pattern design of the signs, and also talk about some of my personal views on the similarities and differences between the ancient Chinese signs and the ancient ones .